Customer Demographics

Payday advance customers are the face of America: Men and women with families and jobs who sometimes have unbudgeted or unexpected expenses between paychecks and need small dollar, short-term credit to meet their obligations. In addition to a steady source of income, 100 percent of our customers have a checking account at a bank or credit union. And analysts estimate that 19 million households use short-term payday advances annually.

A Georgetown University McDonough School of Business study of the demographics of payday lending customers found that payday lending customers are:


  • Majority earn between $25,000 and $50,000


  • 90 percent have a high school diploma or better
  • 54 percent have some college or degree

Young Families

  • 53 percent are under 45 years old (only 9 percent are 65 or older)
  • Majority of customers are married
  • 63 percent have children in household

Stable Working Class

  • 32 percent own homes
  • 54 percent have major credit cards
  • 100 percent have steady incomes
  • 100 percent have checking accounts

In This Section:
Did You Know...

that the typical fee for a $100 payday advance is cheaper than fees charged for bouncing $100 check?

Connecting With Our Communities

Managing household finances can be a daunting task. However, by using solid budgeting and savings techniques, you can accomplish major financial goals. In the Customer Resource Center, CFSA offers a variety of payday advance resources that support and encourage responsible lending practices, and highlight the vital role of our members’ stores in neighborhoods near you.

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Here you will find an aggregate of industry research, comprehensive data, and benchmarking tools from the short-term lending industry. They cover all payday advance business areas – consumer demographics, media hits, the latest policy initiatives, among others. Click here to access to the partner's resource library.

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For Our Policymakers

CFSA works at the federal, state, and local levels educate legislators and regulators about the role of payday advances in the broader financial services arena. This section provides resources for policymakers who believe in access to credit, want to preserve financial options and ensure balanced, substantive consumer protections. Click here to enter the Policymaker Resource Library.